B2B marketing strategist Brian Carroll sheds light on 3 things you need to understand before you can even hope to successfully implement marketing automation.
“Automation” can be music to any company’s ears. It incites dreams of work getting done while employees are free to focus their efforts elsewhere. But as B2B marketing expert Brian Carroll of MECLABS explains, if you take a mess and you automate it, you end up with an automated mess.
For marketing automation to be a success, you need to have a refined process established, the right people assigned to the project, and the appropriate technology in place. So before you launch into a project that won’t yield any results, watch the video to discover whether you’re truly at a stage where it makes sense to implement marketing automation.
The post Are You Sure You’re Ready to Implement Marketing Automation? appeared first on OpenView Labs.